Complete Website Intelligence
See the risks on your site and the truth in your traffic
WebsiteTracker brings SiteIntel and TrueFunnel together in one platform, with one login to see what’s on your site, what’s changing, and what’s happening with your traffic and leads.
WHAT YOU CAN’T SEE CAN COST YOU
Your website can look fine while problems quietly add up.
A form stops working.
A tracking tag disappears.
Content falls out of sync.
Bots distort your traffic.
Spam leads waste budget and time.
When something changes, finding the cause is often the harder part.
A tracking issue distorts campaign results. Someone asks why performance changed, and your team is left piecing together the answer across multiple systems.
That’s how site, traffic, and lead risks turn into lost leads, wasted spend, unreliable reporting, and compliance exposure.
WebsiteTracker brings site, traffic, and lead intelligence into one view, so your team can trace issues faster and act sooner.
SITE RISK, MADE VISIBLE
Keep a current view of your website.
Websites change constantly
Pages are added. Forms are updated. Tracking tags disappear. Privacy content becomes outdated. Technical issues can affect search and AI visibility before anyone notices.
SiteIntel builds a current inventory of your website and monitors it over time.
Know what's there
Inventory pages, forms, contact information, privacy pages, tracking tags, subdomains, landing pages, and more.
Know what changed
Track new, removed, and modified elements, with a history of what changed, when, and where.
Find issues early
Surface issues like:
- Broken links and forms
- Missing or misaligned tags
- Slow pages
- Indexing issues
- Incongruent content
- Privacy gaps, and other site risks
Stay ahead of changes
Get notified about meaningful changes and issues instead of relying on manual audits or waiting for someone else to find the problem.
Know what’s on your site, what changed, and what needs attention.
SITE RISK, MADE VISIBLE
Keep a current view of your website.
Websites change constantly
Pages are added. Forms are updated. Tracking tags disappear. Privacy content becomes outdated. Privacy content becomes outdated. Technical issues can affect search and AI visibility before anyone notices.
SiteIntel builds a current inventory of your website and monitors it over time.
Know what's there
Inventory pages, forms, contact information, privacy pages, tracking tags, subdomains, landing pages, and more.
Know what changed
Track new, removed, and modified elements, with a history of what changed, when, and where.
Find issues early
Surface issues like:
- Broken links and forms
- Missing or misaligned tags
- Slow pages
- Indexing issues
- Incongruent content
- Privacy gaps, and other site risks
Stay ahead of changes
Get notified about meaningful changes and issues instead of relying on manual audits or waiting for someone else to find the problem.
Know what’s on your site, what changed, and what needs attention.
TRAFFIC & LEAD RISK, EXPOSED
Know the quality behind your traffic and leads.
Volume doesn’t tell the whole story
Traffic volume tells you how many visits happened. Lead volume tells you how many people converted. Neither tells you how much of that activity is genuine or valuable.
TrueFunnel helps marketing and sales see the quality behind the volume.
See more of the activity on your site
Powered by WebsiteTracker’s first-party MagicTracker technology, TrueFunnel captures website activity conventional tracking can miss, without integrating your CRM.
Separate people from bots
TrueFunnel evaluates 100+ device and network risk signals to distinguish likely humans, good bots, and unwanted or malicious automated activity.
Understand visitor quality
TrueScore evaluates engagement, browsing behavior, page intent, traffic-source quality, and relationship depth to show which visitors are demonstrating meaningful interest.
Know which leads to prioritize
Lead scoring and verification help separate genuine opportunities from spam, fraud, and low-quality submissions, with clear reasons behind each score.
Stop judging performance by volume alone. See the quality behind it.
TRAFFIC & LEAD RISK, EXPOSED
Know the quality behind your traffic and leads.
Volume doesn’t tell the whole story
Traffic volume tells you how many visits happened. Lead volume tells you how many people converted. Neither tells you how much of that activity is genuine or valuable.
TrueFunnel helps marketing and sales see the quality behind the volume.
See more of the activity on your site
Powered by WebsiteTracker’s first-party MagicTracker technology, TrueFunnel captures website activity conventional tracking can miss, without integrating your CRM.
Separate people from bots
TrueFunnel evaluates 100+ device and network risk signals to distinguish likely humans, good bots, and unwanted or malicious automated activity.
Understand visitor quality
TrueScore evaluates engagement, browsing behavior, page intent, traffic-source quality, and relationship depth to show which visitors are demonstrating meaningful interest.
Know which leads to prioritize
Lead scoring and verification help separate genuine opportunities from spam, fraud, and low-quality submissions, with clear reasons behind each score.
Stop judging performance by volume alone. See the quality behind it.
MORE CONTEXT. FEWER BLIND SPOTS.
Your website and the activity on it don’t exist separately.
When performance changes, the answer may be hiding on either side.
- Lead volume drops. Is traffic quality down, or did a form break?
- Campaign results shift. Did the audience change, or did tracking fail?
SiteIntel shows you what’s on your site, what changed, and what requires action. TrueFunnel shows you the quality of your traffic and leads.
Together, they give your team more context for what changed, why it matters, and where to look next.
Trust your data
Separate genuine engagement from bots, spam, and fraud so you can make decisions using cleaner signals.
Protect revenue
Catch site issues and low-quality leads before they cost you opportunities.
Reduce wasted effort
Give marketing, sales, web, and IT clearer information about where to focus.
Make better decisions
See what’s on your site and what’s happening with your traffic and leads without piecing the story together across disconnected systems.
We built the platform we wished we had.
After years of managing websites and marketing for hundreds of businesses, we knew these problems firsthand: broken forms, failed tracking, unnoticed site changes, and bots and spam distorting traffic and lead data.
No single tool gave us the visibility we needed across the website, traffic, and leads. So we built WebsiteTracker to bring that intelligence together in one place.
SiteIntel
+
TrueFunnel
Two sides of your website. One platform to see both.
SiteIntel
Website intelligence & monitoring
Know what’s on your website, what changed, what’s broken, and where to focus.
SiteIntel inventories and monitors your site to surface issues that can affect performance, visibility, revenue, reputation, or compliance.
TrueFunnel
Website activity & lead tracking
Know who’s interacting with your website, what’s real, and which leads are worth pursuing.
TrueFunnel analyzes visitor and lead activity to separate genuine engagement from bots, fraud, spam, and low-quality traffic.
One platform. One login. Pick the products you need.
See more of what’s really happening on your website.
Understand your site
Understand traffic & leads
Know what to act on
Start with a free scan or see the full platform in action.